My Edit Test

For those of you who are unfamiliar with an edit test, an edit test is a test given to  potential canidates of the Editor in Chief position at a publication (hypothetically Elle). It's more of a mini series of the magazine  you work for and below is my  edit test from my FSH 108 class . This would be a June 2014 issue . Hope you like : )

 

Elle

Look Opener : Beach Fun !

Mesh, Fishtail hemlines , braids, strappy details , bucket hats , neoprene leather, scuba , skate , and surf cultures are the beach fun trends and activities  that are peaking in popularity as well as finding there way to our most recent well known designer runways. Here we will see the how designers bring the boardwalk to the catwalk as we view some of these popular beach-inspired trends.

 

Tommy Hillfiger s/s2014

Photo Courtesy: Tommy Hillfiger

 

Left to Right : Urban Outfitters , Urban Outfiters, Silver Spoon Attire

                            Photo Courtesy : Urban Outfitters, Urban Outfitters, theybf.co/

 

Marques Almeida spring 2012

Photo Courtesy : Opening Ceremony

Juicy Couture

Photo Courtesy : Juicy Couture

Fashion Trends :

Mesh Madness

The peek a boo see through material commonly used for bikini cover ups made its way to the runways of Mara Hoffman s/s 2014 , Donna Karan f2014 , and Minimale Animale s/s 2014

 

Minimale Animale s/s 2014

Photo Courtesy : Minimale Animale

 

Donna Karan Fall 2014

Photo Courtesy : Donna Karan

Mara Hoffman s/s 2014

Photo Courtesy : Mara Hoffman

Mermaid

Hemlines are changing for Christian Dior and Lisa Perry’s s/s 2014 collection. The well-angled and gorgeously cut gowns are bringing a classy sophisticated sex appeal through the not-so-casual fishtail hemline.

Lisa Perry s/s 2014

Photo Courtesy : Lisa Perry

 

Christian Dior pre fall 2014

Photo Courtesy : style.com

 

Christian Dior s/s 2014

Photo Courtesy : style.com

Braided Up

The Katnis braid has been the go to hairstyle  since the release of Hunger Games Catching Fire .But the easy fun & flirty cornrowed creativity has even been seen on the runways of Mara Hoffman s/2012 & Valentino s/2012 and beyond and is sure to be the go to beach style of the summer

Valentino s/s 2012

Photo Courtesy : Valentino

                                                       Photo Courtesy : http://callinamarie.buzznet.com/

 

Katnis Braid

Photo Courtesy :makeupgeek.com

 

Chanel Iman & Cara Delevingne Met Gala 2013

Photo Courtesy : @ caradelevingne Instagram

3.Strapping

Doubled or  Criss Crossed the strappy details trend is reaching maximum popularity all around especially swim. This trend   can be seen on the runways of designers Minimale Animale r2013, Tori Praver s2014, and Nasty Gal 2014 swim and clothing lines.

 

Nasty Gal swim 2013/2014  

                                                                                Photo Courtesy:Nasty Gal

 

Marra Hoffman resort 2014   

Photo Courtesy: Mara Hoffman

 

Minimale Animale Resort 2013 

Photo Courtesy: Minimale Animale

 

Nasty Gal 2014  

Photo Courtesy : Nasty Gal

Fashion News Hot Spots :
Le Club 55

 

Relax, Unwind, and Engage in the South of France here in St Tropez’s first beach club Le Club 55. Le Club 55 is the go to hotspot since it's opening in 1955. This popular low-key beach club and restaurant is located on Pampelonne Beach and has catered to celebrities such as Beyoncé & Jay Z, Georgio Armani, and Diddy to name a few. And is still delivering on it's philosophy of - "Here the customer is not king ... because he is a friend."

43 BOULEVARD 83350 PATCH RAMATUELLE 
TEL. +33 (0) 4 94 55 55 55





Grand Café & Beach

 

Grand Cafe & Beach is the hotspot where you can enjoy Africa at its Grandest. Positioned on the private beach of Granger Bay it is a literal beach restaurant, where you can dine on the white sand, or inside for Café seating. The Grand Café is a great venue for events, parties, and weddings, and is known for their excellent service. You can even enjoy a drink or two at their beach bars in the VIP area. With their diverse menu and beautiful location this shabby chic restraunt is sure to give you a grand experience fit for the worldly traveler and diner.

35 Victoria Rd, Cape Town 8040, South Africa
Phone: +27 21 438 4253


Moonshadows

 

“Moonshadows” the one and only that has been featured on the Travel Channel as the world’s sexiest restraunt is definitely the must go beach hot spot of the West. The casual sexy restraunt is located on Pacific Coast Highway in Malibu CA, and whether you come in for midday brunch or supper sunset you will be sure to enjoy the mix of seafood and signature dishes with Asian, Italian and American influences while over looking the ocean from every angle of the restaunt. You can also dine at The Blue Lounge & Bar on the sun deck to enjoy an even more breath taking one of a kind view that is sure to excite all your senses.

20356 Pacific Coast Hwy, Malibu, CA 90265
Phone:(310) 456-3010



Fashion News : Interview 

 

We sit down with the Assistant manager of Dianne’s Beachwear,(who prefers to stay anonymous) to get her interpretation on her experience at the literal “beach heaven boutique”. And also what she sees’s herself doing in the future. But while we where there we couldn’t help ourselves but to ask the cool, bubbly, and fun AS about her go to swimwear piece’s within the company and also got the inside scoop on some of the hottest bestseller’s at DB.

      Q: What brought you to Dianne's Beachwear?

A: I was down here for school and I was looking for a job. I love this store, so I turned in a resume. I’ve been working here for a year and a half. I moved up; got promoted a couple times so I’ll be here for awhile; I really like it.

Q: Is there anything that Dianne's Beachwear is working on as a brand?

 A: No

Q: Where do you see the brand in 5 years?

A: Um well like I said, they started with one store and now I think they have 22 or something like that. She keeps going she’s got a lot more stores. And they have a pretty solid website now with online shopping, they have like personal shoppers on there which is awesome! People love that, so she’s doing great.

Q: Who is the Dianne's Beachwear girl if you had to describe her?

A: Natasha Oakley

Q: What's your best seller?

A: Moji, it’s a Columbian line and all of their prints are mixed into each piece which is really cool. Every single piece is reversible except the ones with the underwire because that’s uncomfortable. But yeah! It does really, really well at the store too. They’re really fun. (chuckles).

Q: What do you enjoy most about your job?

A: I like, it sounds really corny but I like giving excellent customer service and obviously bathing suit shopping. It’s not the most fun thing to do, but so many people leave here really excited and they come in here like dreading it and they go in the fitting room hating there body and when they leave here their so happy that they found not 1 suit but 3 suits. They found clothes, cover ups, so its just like yeah pleasing the customer and making them feel good about there body, ^when they walked in they didn’t.

Q: What are your responsibilities at Dianne's Beachwear?

A: There’s so many (chuckles). Sales, keeping the store organized, , keeping our team together, training the girls on how to meet our store standards and how to have fun but sale and build a good clientele with our customers too.

      Q: What are some aspirations in fashion or swimwear?

I love clothes; I never thought I would really be in swim because I always [have liked] putting outfit together, that kind of thing. I wanted to be a personal stylist when I was younger, but I can actually do that with swim too. So I enjoy that a lot.

Zari: Ok so do you see yourself doing something in fashion or swimwear in the future?

A: Yeah absolutely! Like I said I didn’t think that it would be specifically swim, but I can see myself maybe moving up. I would love to move up in corporate with Diane’s Beachwear. Maybe potentially be a buyer or something corporate. NOT RETAIL (chuckles).

Q: What is your favorite swimsuit and why?

A: My favorite… we actually don’t carry it at our location. [At] our location in Long Beach we have […] different clientele than some of the other stores. But my favorite lines are probably Mikoh or Kesha .The one that we have here that I really like is L space, it’s kind of a sporty look. The lycra is really really nice which is what the swimsuit is made out of. I like their cuts an styles and everything a lot of their bottoms and tops are reversible so it’s like getting two in one which is awesome.

Fashion News: Designer/Beach Bum /Stylist: Cassandra Kellogg.

 

 The entrepreneur Cassandra Kellogg is a woman who wears many hats. Originally from Oregon but born in Napa this beach bum beauty inspiration for fashion and her many jobs comes from her being completely obsessed with her wardrobe since the 5^th grade. Cassandra Kellogg is an interior designer, visual designer, stylist, and most popularly known for her sexy swimsuit line Minimale Animale. Ms. Kellogg inspiration for this line also comes from her love and obsession with the beach since her childhood. And with this entire obsession over fashion and beach it only seems natural that Cassandra created a sexy swimsuit line. Cassandra decided ultimately to pursue swimwear while attending design school. She taught herself how to make swimwear and started wearing her own swim designs to music festivals, surf spots and out and about.

Kellogg’s vision for her brand of Minimale Animale is to have woman to feel sexy, striking and confident while wearing her swimwear line. The line of spandex creations have been featured twice in the Sports Illustrated Swimsuit Issue, as well as in magazines like Exit, Foam, Esquire (UK) and Self Service. Miley Cyrus and Iggy Azalea have also been spotted in Minimale Animale. Cassandra has stated that she get’s her inspiration from vintage playboys and her experience with the beach cultures i.e. surf, swim, and skateboarding. Now that Ms. Kellogg has focused her obsession of fashion and swim on Minimale Animale she has evolved swimwear to new heights and is sure to be the hottest swim line on every beach this summer and many to come.